I had the opportunity to concept and create content in real time on the ground at each festival. I was one of five team members at each festival dedicated to capturing the festival through 7UP's unique lens by planning content, directing festival photographers, and editing and posting over one hundred social-ready gifs, stills and videos.
For our audiences at the festival, we featured 7UP's stage for up-and-coming acts, Stage 7, alongside other activations and the greater festival. Off-site moderators in Dallas helped make the most of social conversation through replies, including pre-made response GIFs. And sponsored live streams brought the festival to fans who couldn't make it.
I even had the chance to shoot and edit 7UP's first 360 video, one of its most successful posts for the year.
The resulting experience got fans excited and solidified 7UP's role as an active participant on the EDM scene.
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