2017 Dallas Silver Addy Winner
Hack The Headlines
Snapple

I developed a Chrome extension, replacing over 100 political keywords with hilarious, Snappley alternatives as part of a greater campaign to give people a break during election time (#TEAcision). Want to try it out? Click here in Chrome on desktop.

Just one example of the fun this thing brings.

With creative collaboration from Maddie McDowell and Nick Denman, we launched the extension via a promoted Facebook video featuring comedian Michael Rapaport. From there, users could visit the Snapple Breakroom website to install the Headline Hacker and start their own election break.


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