I developed a Chrome extension, replacing over 100 political keywords with hilarious, Snappley alternatives as part of a greater campaign to give people a break during election time (#TEAcision). Want to try it out? Click here in Chrome on desktop.
With creative collaboration from Maddie McDowell and Nick Denman, we launched the extension via a promoted Facebook video featuring comedian Michael Rapaport. From there, users could visit the Snapple Breakroom website to install the Headline Hacker and start their own election break.
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